Home 2019-07-25T14:20:40+00:00

5 Things Every Retailer Should Know about Japanese Ecommerce Platforms

What do you need to know about the Best Ecommerce Platform in Japan, the ecommerce platforms, and selling your items online? Read and find out everything!

The largest regional ecommerce marketplace is the Asia-Pacific region. By the end of 2018, the gap between the North American and Asia-Pacific ecommerce is predicted to grow to 7%.

One specific country in that region – Japan has a perfectly developed ecommerce system. Japan ranks fourth overall in ecommerce sales, behind China, the US, and the UK. The online sales in Japan are predicted to grow over $106 billion by the end of 2018. It is no surprise considering that fact that almost all Japanese online users shop online. The only activity that is more popular than shopping online is checking the email.

If you are interested in developing your business in Japan and you want to open your own online store, you need to find a great ecommerce platform. Before you start looking and comparing different ecommerce platforms, here are a few things you should know about the Japanese ecommerce:

– Top Ecommerce Websites in Japan: The online shopping in Japan is usually conducted on ecommerce marketplaces. As you probably know, Rakuten is one of the most popular shopping websites, with 28.8% of the total ecommerce market share. Other ecommerce marketplaces worth mentioning are Amazon Japan and Yahoo! Japan Shopping.

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– Ecommerce & Content: Considering the fact that 99% of the population in Japan is speaking only Japanese, translating your website won’t be enough. The Japanese online customers are looking for a higher degree of security and assurance when purchasing products online. This means a lot of technical specifications and information must be provided on product pages. Make sure to pay attention to the content, it all has to make sense to the Japanese shoppers in a cultural and linguistic way.

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